Happy Campers Gluten Free

Client

Jan Taborsky

Industry

Bakery

Product

Gluten Free Breads

Timeline

4 Months

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Our Contribution

UI/UX development, 3rd party app integration and custom theme development.

Thirdbit developed a custom Shopify theme for Happy Campers Gluten Free, a gluten-free bread store for health enthusiasts. The services we provided for them included UI/UX development, 3rd party app integration and custom theme development.

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Objective

Modern and non-commercial look, relaxed design

The objective of the project was to create a modern and visually appealing online platform for Happy Campers Gluten Free to showcase and sell their gluten-free bread products to health-conscious customers. The website needed to have a down-to-earth, non-commercial vibe to them so that the customers don’t feel intimidated by the design.

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Problems

Outdated old website, low client outreach

The main problem that Happy Campers Gluten Free faced was that their current website was outdated and did not effectively communicate the health benefits of their products or appeal to their target audience. Their most important requirement was that the website must have a very laid-back, jolly look that does not reflect any commercial aspects.

Challenges

Ensuring mobile friendly site, reward system, customized pages

One of the main challenges of this project was designing a website that would appeal to health-conscious customers and effectively showcase the benefits of Happy Campers Gluten Free's gluten-free bread products. Ensuring the website was mobile-friendly and easy to navigate was also crucial. We aimed to make the store appear approachable and joyful. Other challenges were purely technical, such as adding a subscription model for their collection page and building a reward system for customers who reach a certain spending threshold to receive free shipping. We also had to create a customized 'recipe' page for the business.

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Our Solution

Custom theme development, UX design, floating message for reward system

To address these challenges, we developed a custom Shopify theme that was modern, visually appealing, and mobile-friendly. We used high-quality images and clean, minimalistic design elements to showcase the bread products and highlight their gluten-free and health-conscious qualities. To improve the user experience, we implemented a user-friendly navigation and streamlined checkout process. We resolved the subscription issue by integrating a third-party app for their collection page and added a recipe page using the Shopify blog. We also incorporated the reward system by adding a floating message that displays the remaining amount of money a customer needs to spend to receive free shipping.

Process

Organized and thorough workflow

At ThirdBit, we follow a structured process when working on a project. First, we began by sketching out different design concepts and layouts to determine the best approach for the website. Next, we create a wireframe to outline the structure and functionality of the website. This allows us to fine-tune the design and ensure that the website meets the client's requirements and objectives. Once the wireframe is approved, we proceed to the development phase where we build the custom Shopify theme, integrate any necessary third-party apps, and test the website for bugs and performance issues. Finally, we delivered the final product to the client, which in this case was a modern and visually appealing Shopify theme for Happy Campers Gluten Free

Sketching

Initial sketches

We began by sketching out different design concepts and layouts to determine the best approach for the website.

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Wireframe

Structure and functionalities

Next, we created a wireframe to outline the structure and functionality of the website.

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Style Guide

Focused on a relaxed visual appeal

The style guide for Happy Campers Gluten Free's website was designed to have a relaxed and non-intimidating look and feel. This was achieved by using a clean and minimalistic design, incorporating high-quality images of the bread products and using a color palette that is warm and approachable. The typography used on the website is also designed to be easy to read and friendly, giving the website a down-to-earth and non-commercial vibe. This approach was taken to ensure that the customers don't feel intimidated by the design and have a pleasant shopping experience

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Final Product Output

Focused on a relaxed visual appeal

The final product was a modern and visually appealing Shopify theme that effectively showcases Happy Campers Gluten Free's gluten-free bread products and appeals to health-conscious customers. The website is mobile-friendly and easy to navigate, which has helped to improve the customer experience and drive sales for the company.

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